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ECONOMICS & MANAGEMENT

 

STUDENT PRESENTERS

Organized By Presentation Subject Material

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OWEN AZEVEDO '21

MAJOR: CRIMINAL JUSTICE

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, ECONOMICS AND MANAGEMENT

The Influence of Technology in the Offline Retail Industry

This presentation provides an overview of the impact that modern technology has on the bricks and mortar retail industry. It also provides examples of how mobile technology is increasing its presence throughout the offline retail industry. This study was conducted using secondary research.

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LINDSEY DALRYMPLE '21

MAJOR: BUSINESS MANAGEMENT

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, ECONOMICS AND MANAGEMENT

A review of Diversity and Inclusion websites in higher education

This project focuses on a review of the Diversity and Inclusion websites of several higher education entities in Massachusetts. Research was conducted using secondary research techniques.

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ORLANDO GUTIERREZ '21

MAJOR: BUSINESS ADMINISTRATION

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, ECONOMICS AND MANAGEMENT

Micro Influencers impact on social media

Micro-influencers impact today’s social platforms by being highly engaging, current, and loggin daily activity. This poster used secondary research techniques to analyze the relationship between micro-influencers, platforms, and overall digital marketing success.

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CAMERON KELLEHER '22

MAJOR: PSYCHOLOGY

FACULTY SPONSOR: PROFESSOR KIMBERLY SHERMAN, ECONOMICS AND MANAGEMENT

Future Proofing a Workforce: The Importance of Selection and Training for Creative Thinking in Remote Employees

By the end of March, 62% of working Americans had reported that they were working remotely from home, a number that had doubled from the beginning of March (Gallup, 2020). According to boundary theory, this would mean that a majority of working Americans are experiencing highly integrated work and family roles and would therefore be more susceptible to the consequences of the blurring between those roles. The goal of this research is to better understand how the integration of work and family roles can affect role blurring and consequently, work family conflict. Anecdotal evidence, however, suggests that not every employee has handled the circumstances of the pandemic in the same way. This unprecedented shift to a remote work setting offers a unique opportunity to not only examine WFB and WFC, but also potential moderators of the relationship. Therefore, this research also aims to investigate the potential moderating effects of an individual's creative thinking ability on the relationship between WFB and WFC. Evidence suggests that an individual's level of creativity and ability to think creatively when problem solving is connected to resiliency, coping, and psychological well-being when handling stressful situations (Puccio et al., 2018; Helzer & Kim, 2019). Therefore, we predict that those who think more creatively will report less WFC while working at home compared to less creative individuals.

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SOPHIA KELLEHER '21

MAJOR: BUSINESS MANAGEMENT

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, ECONOMICS AND MANAGEMENT

Social Media Advertising Platforms: 
Effectiveness & Privacy Issues

This presentation recognizes the use of social media in marketing and the effectiveness it has on the internet user group. It also analyses the engagement within different industries and different user demographics, followed by a discussion on the controversy and concerns with privacy.

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ROBERT MUNSON '21

MAJOR: BUSINESS MANAGEMENT

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, ECONOMICS AND MANAGEMENT

Popular Tactics Used When Selling to Gen Z In A Digital World

This project focuses on the popular marketing methods and selling tactics used by retailers when selling to Generation Z in today's digitally driven world. This poster provides an overview of both technical and psychological techniques that are used when targeting the Generation Z market. In addition, this poster dives into the rapid growth of m-commerce within this demographic.

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KEVIN O'NEIL '21

MAJOR: BUSINESS MANAGEMENT

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, ECONOMICS AND MANAGEMENT

The Effects of Covid-19 Regarding Social Media and Society

This project reviews the effects of the Covid-19 pandemic on several aspects of the business world. One of the main changes of the pandemic was employees new work environment, working at their own home, rather than in an office. With this change along with the growth in the amount of internet usage, social media has become an essential aspect of businesses.

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OLIVIA RAPOZA '21

MAJOR: BUSINESS MANAGEMENT

FACULTY SPONSOR: PROFESSOR ANTHONY FURNELLI, ECONOMICS AND MANAGEMENT

Current Search Engine Optimization (SEO) Techniques for Online Businesses

This presentation identifies current search engine optimization (SEO) techniques for small or large online businesses that will help their search engine ranking, increase traffic to their website, and increase sales. This poster is an overview of secondary research related to business marketing.